It is calculated that the number of Tiktok users easily Exceeds 1 billion. In fact, only in three months; more than 300 million have downloaded the app.
It has definitely become an internet phenomenon. Teenagers love it! This has led marketers to take advantage of the opportunities Use it to add visibility to your brand.
But before you talk about anything it offers you, you should know what TikTok is and, secondly, what it is for. In this way you can get to know and use this platform better grow your business.
What is TikTok? How was this app born?
TikTok is a social network where you can record and edit videos.
Although other social networks like Instagram, YouTube, among others; They offer the ability to upload videos, broadcast live, and other features that can be very similar to TikTok’s. The reality is that this new platform is on its way to becoming number one in the world outperforms other applications, some of them are considered market giants.
What makes this social network attractive is the way it presents the clips. Its fun and clean performance, at the same time its download speed is a revolution.
TikTok appeared in 2018. At that time, there was already an application that made it possible to listen to and download music, known as musical.ly. Perhaps due to the fact that it wasn’t that popular, at least not around the world, it merged. From this merger came the TikTok application as we know it today.
Bytedance is a Chinese company, to which TikTok belongs, an application which, incidentally, was developed in just under 7 months and then brought onto the market in order to use it both from the Internet and to download it to mobile devices.
What is TikTok used for?
The first thing you should know is that TikTok is a social network that mainly targets the. directs short video posting. Hence, the main benefit it brings to you as a user is to be able to enjoy millions of videos of all kinds. You can also upload your own content for other users to see.
In other words, TikTok is an application for viewing and sharing clips of all kinds. as long as they are short and comply with the conditions set out in the rules of the platform.
Because of the wide variety of categories that exist for creating videos, there are many ways to upload and view new clips.
Since it is a social network, it is normal for it to be used to it get in touch with other users. In the video someone posted, you will see a number of options available to you.
These are displayed every time you watch a video. These options include those of follow this user or comment on the video. This interaction creates new friendships.
Whether they are people with many or few followers, you can easily add them to your list of users you follow. You can find them by their username or directly in one of their videos.
Enjoy videos by category
Some users prefer to do this Videos on a specific topicNo matter if comedy, music or something else. That is why it is very easy to get videos on a specific topic in the search engine. If you want to get into the world of TikTok, you can use this strategy.
You can upload your own videos yourself and become known in the application. Just use the Recording tool located right in the center.
You can record your short video and upload it. However, in order for it to stand out and be seen by many people, we recommend that you put in some filters or special effects that will make it look more interesting before uploading.
Make challenges or challenges
Challenges are also very popular on TikTok. Some users make a video demonstrating their skills in an activity and then challenge others to do the same in front of the cameras.
There are also challenges that are presented as a hashtag or tag. After that, they run, or at least try, millions of users.
Do it directly
While not all users have the ability to do so, TikTok is also used to Live broadcast.
The user follows a series of steps and can finally start a live. In this you can carry out any desired activity, of course in compliance with the rules of the application. Thanks to the number of followers, it is possible Get money in the app.
This is one of the most interesting points for all TikTok users. Maybe you didn’t know or at least weren’t sure. I am going to show you what the process is for a user to make money on TikTok. What you should be aware of is that TikTok is different from other platforms.
With the others, they pay their users themselves for the number of reproductions and reward them with an increasing number of followers or subscribers. TikTok doesn’t pay its usersNot even the one with millions of followers. How do you make money with this app?
you are the same users who send gifts to Tiktoker that they want. And these gifts, when they reach a certain amount, can be exchanged for real money. A user who uses the platform for this purpose can earn up to $ 1,000 in a week. Not bad, right?
TikTok and Marketing
As you noticed, this social network is on the rise and you cannot be left behind. Social networks allow you to do better Approach your audience or your consumer approach. But this social network makes it possible to attract younger customers.
On the other hand, you can by showcasing your brand on TikTok project a fresh and happy image.
A good marketing strategy is to give your company a behind-the-scenes look that will allow you to create a Engagement. Remember, you need to be fun and close to get attention.
There is no doubt that this social network is an excellent platform to gain greater visibility and reach out to consumers.