The semantic field is a grouping of words from different things that share a relationship. For example, in everyday life we use general terms that encompass a range of things. That is, when the word: animals is used, we include rabbits, ducks, dogs, etc. Obviously these words are different, but they are related with the same term that generally characterizes them.
Now you can use words that define various things as synonyms, such as: B. Vehicles, including motorcycle, car, bicycle, etc. So when we talk about each of them, we can use the term vehicle with ease.
For this reason, it is worth asking why the semantic field is important in the digital world and SEO in particular? How can we use it to position our website? I’ll tell you about it in this post.
The semantic field is a grouping of words from different things that share a relationship
Santos Muñoz Tebar
Why is the semantic field important in the digital world?
Its importance lies in the way search engines work, intelligently deriving a list of keywords from the semantic field. This information Getting a position in the SERPs results is important.
This means that you can use a defined search term, but you can expand your reading options if you group words that belong together in the same article or text.
To understand this point, you should know that, for example, the Google Giant algorithm orients its search results according to the user’s intentions. So you can group articles by semantics, context and structure can represent the ideal result for every surfer.
A few years ago, our star search engine, Google, and its competitors had problems finding the answer to a particular search and sometimes provided incorrect information.
Currently using the semantic field gives better answers. Generally the semantic field is used to describe a language, but in the digital realm it is of great importance, in fact it is one of the foundations for a presence on the internet.
In the marketing area, it enables a harmonious alignment of the digitally offered articles to the needs and wishes of the Internet user. All of this enables positioning in the network and is therefore indispensable as a visibility strategy in the digital world.
What do search engines understand by a semantic field?
Google used to work on the keyword articles. Now your search is more precise because Try to understand the item you are offering and the intent of the user. In this way, it tries to analyze several aspects: the position of the words, the relationship of the terms used, that is, the synonyms, antonyms, phrases and even abbreviations, etc.
All of this has made searching the web very easy and the search engines will show us exactly what we are looking for in minutes. So Google also understands the semantic field as the Plural and singular words, In other words, if a word appears singly in your article and a user searches for it in the plural, it will also be placed as a related term.
So that It is not advisable to use singular and plural words repeatedly Well, they do not fulfill any function, but represent a pointless abuse of keyword that we know from keyword stuffing.
On the other hand, adjectives and nouns are also included in the semantic field. In addition to linguistic variationsFor example, when browsing the Tereré network, you might see link results. Well, the seeker understands that it is the same drink, which is called differently by culture or nation.
Simultaneous occurrence is another important issue. That said, this is where the search engine is trying to understand what your article is talking about after the word that adjoins or matches the main keyword.
For example, imagine that the main keyword is panda. How do you know if your article is the user’s answer? Google needs to understand the term that you consistently agree with, e.g. B. Art, Bear, etc. If so, you will understand that your article is about animals and therefore will not place it as a result for a musical group.
The foregoing shows that search engines have recently sought to provide accurate and immediate information. So if you want your blog to get a position, you need to enrich your texts with variations of related words, which is nothing more than Implement semantic SEO.
How do you use the semantic field to position a website?
Before you post a topic, you must implement a number of keywords Respecting the semantic field, that is, the point is not to abuse the keyword, but to look for variants that will expand the possibilities that your article will get initial results. To do this, you need to consider several details.
Google gives you search suggestions
When you type a word into the search engine, Google adds related words by itself. This can be useful for intelligently fitting it into the text you are about to write.
You can also see some related suggestions at the bottom of the page. It can be useful to vary the terms or to develop related subtitles.
Remember that the purpose of the texts you develop must be to provide an answer to the users. These suggestions are exactly what internet users are asking for so that when you add them to your blogs, you can compete as an article.
Use the * to search for word variants in Google
If you want to find one extensive list of related words, you can implement a trick with the same google search engine, that is, in the same search field (where the question of interest is placed) you have to put a * after the keyword.
There the search for that particular word is broken down. With this information, you can write a topic that offers a timely answer. This fact increases your chances of getting a placement in the SERPs results.
If, on the other hand, you place the same *, but now between two keywords, they will be searched for together with an additional term.
Google Adwords provides additional help that is very useful. You can find Tools, select Keyword Planner, click Search for New Keyword Ideas, and then click Ads.
There you can write the desired term, then the same search engine will be shown to you lists the semantic field ie related words. All of this will help position your item.
Check keyword density
One final point to keep in mind for your article to be well-written is that you get the how often you have used certain words. There are several free sites on the web that you can use to do this final check.
In fact, not only will you be shown a percentage of the keywords, but also some words that you used on the spur of the moment that accidentally became one Label.
If you find that a keyword has been used too many times, go to the Draft and change the term or delete it if you think it is unnecessary. In general, this type of analysis is very easy to do, even if there are no word limits, you can analyze more than two thousand words at a time.