What is PBN? How to set up?

What is PBN?

The Private Blog Networks, PBN, or “private blog networks” are a type of link building that is one of the most effective SEO techniques. Do you want to position a website and you have too much competition or do you not have time to do it only with the content or other organic techniques? Today I want to share with you this guide to setting up your own private blog network. You just have to follow the steps! 😉

Simplifying the matter a bit, there are 2 great link building techniques (which work quite well) in which you create your own artificial backlinks to position a money site as if they were natural:

Tiered link building: the pyramids links are to create three levels of links. A first level, made up of quality blogs, links to the website that you want to position. A second level, with links to lower quality sites, link to level or tier 1. And a third level with low quality sites and links from forums, guest books, etc., points to level 2.

Private blog networks: Several blogs send quality backlinks to the money site, but they do not link to each other.

Currently, the safest and best results offer is to build a PBN. “Why?” , you wonder … Well, because by not linking between them, it is more difficult for Google’s algorithm to detect an artificial pattern.

Today I bring a PBN Guide to create your own private blog network. You just have to follow the 5 steps that I indicate, and work a little to start your own Private Blog Network.


Creating a private blog network is expensive and requires work. Especially if it is the first PBN you create. But it also offers you a unique possibility to have control over your off page SEO and position websites through link building.

If you play your cards right, follow the steps below and have a little patience, the benefits of having your own PBN outweigh all the effort, I assure you! 😉


If you are thinking that buying expired domains is a common practice that some consider black hat / Gray hat, you are right!

“Why should we set up a private blog network with expired domains …?”, you will ask yourself. “Wouldn’t it be safer or less suspicious to create blogs, position them with good content, and wait to receive links naturally?” Maybe! But it would take a long time to get those sites to have the authority to transfer to your money site via links if you only relied on creating good content to get links

One of the main reasons it’s worth buying expired domains for a PBN is because domain age is an important factor in ranking. With new blogs, gaining authority takes time.

And in addition to seniority, there are expired domains that still retain good authority (those that belonged to institutions or public bodies, for example).

But you must be careful, because you could buy a domain with little authority or even penalized by Google.

To find good expired domains you can use certain specific search engines for this, such as Expireddomains.net . With this search engine, you can apply filters that will help you locate domains of a certain age.

There are also a large number of backorder systems (auction in case more than one person is interested) such as:

Godaddy Auction
Domain Coasters
Domain Hunter Gatherer

In addition, you should look at the following metrics (you will see the tools you can use to find them next to it).

  • URL Rating – Ahrefs.org
  • Domain Rating – Ahrefs.org
  • Referral domains number – Ahrefs.org
  • DA (Domain Authority) – Open Site Explorer
  • PA (Page Autority) – Open Site Explorer
  • Domain Age – Archive.org / who.is
  • Check that it has not been hunted – Archive.org

URL Rating – Ahrefs.org

You already have a good list of metrics to start with.

After analyzing the metrics, which help you to carry out a quantitative analysis of the domains that you are interested in sourcing, you should also do a qualitative analysis . Because there are other factors, such as the quality of the content that the domain had, which are not so easy to quantify, but which are important.

Take a look at the domain with archive.org to see the type of website or blog it was about, what content it had, etc.


Once located, you must register your domains. But in this step you must also be cautious.

As you probably know, the name of the owner or “registrar” of a domain is usually public, and can be found through Whois. If the same name appears in the domains of your blogs (or even worse, also in your money site), rest assured that Google will catch you.

To avoid this, you can pay a premium to have a private Whois, or you can use different names as a registrar (don’t worry, there are other data, such as the administrator, billing data, etc., that identify you as the owner of the domain).

A good habit is to combine the public name and the private name for both blogs. This helps make these blogs look like standalone projects.

The contact email must also be different for each domain with public Whois.

And in fact, to definitely sleep peacefully, you can register each domain with a different logger.

The point is that Google has no way of linking blogs to each other.


Here you have at least two different options. Let’s see what they are:

  1. Host the domains in specialized hosting services in PBN (The least recommended, it is always better in independent hostings).
  2. Choose a different hosting for each blog.

With the first option, the hosting service should provide you with different IPs so that Google does not realize that all those blogs belong to the same owner. With the second alternative, your PBN will be practically undetectable, but the management of your sites will be less centralized.

What you should never do is have several sites on the same hosting plan with IPs that Google can relate to, nor on a shared server with a regular hosting plan.

You can check Seekhost for hosting, they are offering different IP to each domain, check out seekhost plan


You already have expired domains, you have registered them and you have a hosting plan (specialized, or for each one of them). Now we just need … create the blogs!

We always say it: first of all, common sense! 🙂

Everything should look natural. To do this, do not forget to follow these tips:

  • Launch your blogs on different dates, not all at the same time! (This according to your level of paranoya xD)
  • Give them quality content, related to your money site. Do not plagiarize! Avoid spine content, the result is very unnatural. If it’s too much work, you can outsource item bundles.
  • Keep posting frequently on each of them. It should look like they are live blogs. The frequency of publication of each one may be different, but that they update their content frequently is important.
  • Create pages and social profiles for blogs. In this way you will get social signals, and you will also contribute to giving that appearance of naturalness that we seek.
  • Do not link the blogs to each other! In fact, this is one factor that differentiates PBNs from blog wheels or link pyramids. It is essential that there are no links between the blogs so that these sites cannot be related.
  • Forget about using Google Analytics, Search Console or Adsence on your blogs. Google would soon use that information to connect the dots.


Again, common sense and a lot, sooooo careful …

  • Enter the links progressively.
  • Always contextual links, within the text, with optimized anchor text (always looking for naturalness) and surrounding text related to the theme of the money site; no links in the footer, you already know!
  • Avoid directing several links for each blog to your money site. It is something very suspicious. A good backlink from each of your sites will benefit you more. That’s what a PBN is! 🙂

And that’s it! It doesn’t seem so complicated anymore, does it? Now you just need to start up your own PBN, and tell me the results!

Any type of doubt, I am here to answer your comments. May the force of links be with you! 😉

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