What is Google AdSense and how does it work?

Since 2003, Google AdSense has been helping website builders make money from their content without having to work directly with advertisers. No matter what niche you are in, almost anyone can join the AdSense network and start making money right away.

Making money from a website can be especially difficult, especially if you’re not selling anything. However, if you want to make money on your website or blog without selling a product or service, then there is a way called Google AdSense.

If you’ve just created a new blog or already have an existing website that you want to monetize, Google AdSense could be the answer. With millions of advertisers looking to promote their products and services, there’s a good chance someone will want to run ads on their website and, more importantly, pay you money for it!

Catching up about what google adsense is and how it worksWe must first explore its inner workings and how it became what it is today.

For all the beginners wondering what Google AdSense is, here’s what you should know.

What is Google AdSense?

What is Google AdSense?

As I mentioned briefly, AdSense is the brainchild of Google that helps advertisers find the right publishers and website owners for their ads. However, AdSense is very similar to AdWords in that the two work together to match advertisers with publishers.

If you ever run an AdWords campaign, you will find that you have the option to use the search or view the partner network. When AdWords first appeared, advertisers could only target keywords on the Google website and limit them to the number of people they could reach.

3 years after the introduction of AdWords, Google had a clever idea: Allow webmasters to display ads on their websites and split the advertising revenue. And that’s exactly what they did!

Today almost any website can apply to Google as an AdSense partner. If the website meets the specific criteria, it will be added to the network and allowed to serve ads on behalf of Google.

Every time a user clicks on one of these ads, the website owner receives 68% of the advertising revenue for that click.

If the average bid for a keyword is 1 euro, then it’s 68 cents for the webmaster, not bad for doing nothing!

How can I make money with Google AdSense?

As you may have noticed AdSense can help webmasters make big bucks Of your visitors when used correctly. The important question is …

How Can You Make Money With AdSense On Your Own Website?

Well the first thing you have to do is Apply here to become an AdSense partner. After submitting your application, it will take a few days for it to be considered. As you can imagine, Google receives thousands of queries every day. If your website meets certain guidelines, accessibility, and quality metrics, the account is approved.

Once approved, you can start showing ads on your website. To install the ads, simply copy and paste the code from the AdSense control panel onto a specific page.

Ideally, you should aim for around two ads per page, as fewer than two will be ineffective and the rest will seem too spammy. The last thing you want to do is scare all of your users with pages full of ads.

Google AdSense earnings

How long can you wait now that you’ve installed your AdSense account settings and ads? earn with Google AdSenseWell the bad news is that it’s hard to calculate.

This is mainly because there are many different factors that contribute to your monthly income, which vary dramatically from website to website. However, that won’t stop us (and probably you) from making an estimate anyway.

The first and foremost factor is what industry your website is targeting.

Thanks to Google’s algorithm, your website will only show ads related to your website. So, if your website is a health and fitness blog, your ads are likely related to health keywords.

The keywords and ads shown depend on how Google views your website. So it is not an exact science.

Once you know what industry and what type of ads are showing on your website, you can start calculating how much an average click will cost.

To do this, you can use UberSuggest to get a rough idea of ​​the cost per click for a given keyword. It is important to note, however, that advertisers on the Google Display Network tend to pay much less per click compared to the Search Network.

This means that a search keyword with an average cost-per-click of $ 30 could cost as little as $ 3 or less per click on the Display Network.

Another way to check the estimated cost per click of the ads on your website is to create a fake advertising campaign yourself. Of course, you don’t have to spend any money on this campaign, but you will have access to Google’s estimated cost-per-click numbers, which can be very helpful.

To get these estimates, go to AdWords or Google Ads and create a new ad-only campaign.

What is Google AdSense?

Enter your website url and Google will come up with a list of keywords it thinks are appropriate for your website.

What is Google AdSense?

Once you’ve added the keywords to the campaign, you’ll notice that the average estimated cost-per-click updates on the right.

This data should give you a very good indication of how much people are paying for each click to serve ads on your website.

Now you have a very rough idea of ​​the average cost per click of the ads that appear on your website. You can calculate your part by calculating 68%. As we saw earlier, this is the standard AdSense click commission.

Now all you have to do is calculate how many visitors your website is getting and how many clicks your ads are getting. These factors are based on two main points: how good your SEO is and where you are placing your ads.

Unless your website is 100% dependent on social traffic, you will likely get most of your visitors from search engines like Google and others. Knowing how many visitors you are getting is a great way to estimate your monthly AdSense earnings.

The more visitors you get, the more likely people are to click on your ads, which will make you more money.

The final piece of the puzzle is calculating your click-through rate, and then you have all the numbers you need to work out how much you could win. As a baseline, most websites get 0.05% – 5% clicks, with an average of 0.1%.

These metrics can give us a rough estimate of how much a webmaster could make from AdSense.

For our example, let’s assume:

  • Alignment with the PPC niche
  • The average cost per click of a PPC keyword on the Google screen is € 0.24 – € 0.56
  • Your website receives 30,000 visitors per month
  • They have an average click through rate of 1% …

Now we have all the information; It’s time to calculate each step to get an estimated monthly profit.

  • Calculate how much you get for each click: ((0.24 + 0.56) / 2) * 0.68 = € 0.27
  • Calculate how many of your visitors click on your ads: 30,000 * 0.01 = 300
  • Calculate your estimated total monthly income: 300 * 0.27 = 81 €

That may not sound like much to 30,000 visitors, but I went for a conservative click-through rate. With multiple ads and correct positioning, a good webmaster could easily increase their CTR to 3% or more, which would translate into much higher monthly income.

How does AdSense pay publishers?

Once you’ve made your first dollar using Google AdSense, you are probably wondering how you get the money to spend.

Will Google send the money in an envelope or will they send you a voucher instead?

Well, there is good news and bad news.

The good news is, they don’t ship either. Instead, Google publishers offer some payment methods to ensure they get their hard-earned money on time.

By far the first and most popular payment method is the ability to receive your winnings by check. This payment method is free and available for almost all international countries.

Another very popular way to get AdSense payments is through your bank account. With fees this high, it’s clear why most AdSense users choose the check.

The bad news, however, is that Google requires a minimum amount of $ 75 before sending the money. For smaller blogs and websites, this can mean waiting several months before raising enough money to get paid.

The dark side of Google AdSense

For many website owners, AdSense can be a great source of income for their website. So much so, that many webmasters rely on AdSense to pay their bills.

And with clicks that generate between 10 cents and 1 euro per click, it’s not uncommon for webmasters to use dirty tricks to increase their income.

These tricks usually always violate Google’s terms and conditions, but with so much money to be made from AdSense, many webmasters take a risk.

A common tactic that many webmasters use is to intentionally click on their own ads. This type of fraud, known as click fraud, costs advertisers billions of dollars in lost ad spend annually.

Obviously, the webmaster clicking on his own ads has no intention of buying or acquiring this product. Instead, you just want to make more money.

This is a small example of click fraud, but as you can imagine, many organized scam groups have expanded their fraudulent activities to generate millions annually. From companies like Hyphbot and Methbot to click farms, there are many people who take advantage of screen network ads.

If you want to make money from Google AdSense, it’s best to do it legitimately. Clicking on your own ads or paying others to do so may be a good idea, but it can often result in your account being banned.

Not only do you lose all of your money, but you can face legal action from Google and other advertisers.

My advice is: Do not try to cheat the system. Many people have tried (and failed) in the past. If you really want to make money running a website, then AdSense is a great way to do this.

Now that you understand what AdSense is, it’s time to take a look at the differences between Google and AdSense ads.

Leave a Comment