The traditional travel agencies dedicated only to selling round-trip tickets have it very hard because they do not offer added value about making the purchase online. Airlines have done a great job to improve the direct shopping experience. The sites that compare prices of different airlines and hotels have facilitated the purchase of point-to-point or “simple” trips for how to promote your travel agency?
But agencies that understand new market needs and specialize in providing value-added services are booming at the moment. They have become a “curator” similar to those who put together an exhibition in a museum choosing the best pieces.
What is a reality like heaven is that new customers will arrive via the Internet. Either by recommendations of other people or by search engines. More and more people think of travel and enter the Internet to search for potential destinations, the approximate cost of tickets, additional services, in short, any information that serves as input to choose or discard a goal.
The agencies that understand the new realities are using the Internet in ways that allow them to increase their market and offer unforgettable personalized experiences.
Now you are thinking, how can I improve my travel business? Well, here is the 8 Valuable tips to improve your travel agency business.
So let us know about Travel SEO
# 1 Online Specialization
Travel agencies that specialize in groups of people or specific destinations can offer a service that many people are willing to pay for. Before the Internet, travel agencies had a market defined by geography. When you wanted to travel, you looked for the nearest travel agency, and that was the one you used.
With the Internet option, geographical barriers are no longer present, and you want someone who knows more about the destination to attend to you than what you can find out on Google. Or that gives you the precise data to run better the marathon that you are going to do or the journey you are going to make.
# 2 Continuous publication of information
Travelling is an activity that requires a lot of information. Even for frequent travellers, knowing new destinations and doing it with the family, for example, is an activity that can generate a lot of anxiety, and this anxiety can only be calmed with information. Good travel agents have always offered valuable information to their clients, but it was done in response to specific requests.
Travel agencies that understand the power of the Internet have changed this practice to constantly generate information and anticipate their customers’ concerns and requests. Instead of reactively reacting to doubts, they develop content proactively on your blog in articles, presentations and any other format that helps potential customers obtain quality information.
Also, customer service costs are reduced since customers can find what they are looking for directly on the website.
Travellers love to share their experiences. Encouraging customers to create content and post it on your site makes a powerful community feeling. Imagine that you can receive discounts or bonuses for your next trips by posting reviews about your last trip—a beneficial situation for everyone.
# 3 Sending Bulletins
Once a relationship of some kind is established with a person, the most effective way to maintain the connection is to send emails or WhatsApp regularly with segmented content for each audience.
The relationship can be established because service was provided, but it can also be established because it “subscribed” to the website to receive information. The most important thing is that you send information that is valuable to each recipient. This information can be reviews of other travellers, new destinations, special promotions, etc.
The tone in which these bulletins are written is fundamental, and I recommend moving away from the “corporate” style that often seems written by a lawyer and has a more personal or friendly tone. The bulletin’s information should clearly state who the author is and how to contact him in case of doubts or suggestions. In this way, a dedicated communication channel is opened that strengthens the relationship.
The primary objective of successful newsletters is to convey experiences and help travellers with any problem they may have rather than trying to make a direct sale.
# 4 Creation of Videos
I love hearing people talk about their trips. I feel that I am part of the journey, especially if there is excitement and pleasure when it counts. It is a common practice in travel agencies that agents know the destinations they promote, especially when they are specialized destinations. In these cases, it is a potent tool to share the agent’s experiences using testimonial videos.
We are not talking about advertisements with many special effects or very high production costs. We are talking about effortless videos where a travel agent shares his/her experience with a destination or a particular trip. They can be done directly in the office and record up with a cell phone.
The videos are published on Youtube and are used as additional information to deliver to prospects and customers. This direct connection between the clients and the agents is achieved before they even know each other personally.
# 5 Interactions with Trip Advisor
Trip Advisor has become a benchmark for evaluating tourism providers, and many travellers use it to report their positive and negative experiences. The travel agencies that monitor this network have the advantage of knowing how the touristic providers in charge of providing the service are doing it.
With this information, they can do a lot of things that strengthen the relationship with customers. For example, for negative experiences, you can offer the client an apology directly. Or for very positive experiences, you can request permission to publish it on the company’s website.
The service’s final experience is the responsibility of each operator, but the travel agency shares this responsibility a little when recommending it to its customers. Being aware of the actual performance helps you maintain high-quality standards and gives the client security that their opinions are considered. The agency shows clients that their experience is essential beyond the purchase they made.
# 6 Virtual Seminars or Webinars
With the help of tools such as Whatsapp, Skype or Google Hangouts, it is easy to make a virtual presentation where tens or hundreds of people go. Each person connects to a specific time, and a single travel agent can make the presentation of a new destination or clarify doubts about a particular package. The display can be recorded and made available on the website for other people.
With this “mini-event”, it is possible to build trust among customers, create a sense of community and produce interactive material with a low production cost. The most extensive effort is in making the invitations and getting people to attend. To obtain assistance, agencies rely on their website, the newsletter, or direct calls.
Successful agencies understand that webinars or seminars should be of interest to the client delivering relevant and entertaining information. If the webinar is only to sell a package, very few people will attend.
# 7 Search Engine Positioned Website
The new customers come by two great paths: search engines and social networks. In both situations, the travel agency website must appear well-positioned when related searches are carried out. It is vital to know what topics you want to occur because it is impossible to appear in “any search”.
In addition to having relevant content, it is essential to have a website that respects the search engines’ criteria to show the results and constantly monitor what the phrases and words that are being searched are.
The websites’ positioning also depends on the device where the searches are done; I’ve seen websites that look great when you search from a computer, but they do not appear anywhere when you search on a cell phone. Successful travel agencies understand that customers have a high probability of being connected to a phone or tablet in times of most significant need, not from a computer. Imagine being in an airport and connecting to verify what the hotel is and that your agency’s website does not look good.
# 8 Quick Responses
Imagine the situation: you are in a strange country in a language that you do not know with your whole family. The plan they had designed for you included a tour to the beach at 10 in the morning. It’s noon, and no one has come to look for you. You try to contact the travel agency, and no one appears. Your anxiety levels are maximized, and you vow never to buy from that travel agency. For situations such as these, the travel agency must provide a high availability service that allows customers to be attended to in the unforeseen circumstances that may arise.