Google is refining more and more every day and is able to discern semantic relationships between the words in a text in order to determine its subject. Namely, Putting keywords everywhere is no longer validas you have surely noticed for a long time.
So, There are tools out there to help you create SEO texts like the well-known Seolyze, one of the most used to tweak texts for better positioning, if not the only one.
The main use of Seolyze is to analyze content that has already been published through its WDF * IDF analysis function in order to find possible improvements to its positioning in the SERPs.
In addition, you can carry out keyword research, see which questions users are asking on Google, optimize snippets …
However, other options have popped up that perform these functions as well, some cheaper and more complete, that can help you in the same way.
Improve your content with the Semantic Prominence module from DinoRANK
Thanks to its WDF * DF function and semantic prominence, DinoRANK is an alternative to Seolyze. With an intuitive, very easy-to-interpret interface, you know which terms you should include in your texts and in what proportions so that they climb positions.
That’s because DinoRANK compares your content with the ten best positioned for the same keyword in Google and extract the semantically related words to see if you have them in your texts or not.
You will see this information in the form of a graphic that shows the terms your competitors are using along with yours so that you can compare the usage share, and in the form of a table that you can download in a CSV file.
Here you can see an article about optimizing the SEO texts of your website with DinoRANK.
There are many ways to make money with an SEO text, once you have managed to position yourself on Google, today you will learn how to optimize them to find new ways of monetization.
Recognize search intent
It is hands down one of the most important SEO factors of late and so be sure to consider it before you start writing as it will be the point at which you will be twisting your content one way or the other.
The search intent is to ask you what the user wants to get when they do a certain search on google, that is, why did you call the search engine.
Optimizing your text will depend on this answer as you will need to apply certain nuances depending on the nature of the keyword.
For example the keyword “Buy chocolate cake“What”Chocolate cake recipe“. Both are related to the chocolate cake, but it is clear that the user has different intentions for each of these searches: the first is transactional and the second is informative.
So it is very important that you make it clear from the beginning what answer you should give the user, otherwise, even if you have written perfect text, they will leave the page if they cannot find what they were looking for.
Pay attention to the type of website
Just as it is important to have a good understanding of search intent in order to optimize the content, it is also important to know what type of website you will be writing on.
When you write on a website with informative content, you don’t have to worry about the same details as you do when you write in an ecommerce or on a website that offers services.
And is that content SEO optimization also applies to the texts involved in this type of page. Writing a description of a product for sale is not the same as writing a product comparison to help the customer make a decision.
For this reason, there are content optimization techniques that focus on these platforms and relate to more specific aspects, such as improving comments, which, after all, are also texts.
Analyze the web that you will be writing your content on to know what approach to take and where to focus its strengths.
Don’t abuse keywords
Ten years ago there was excessive abuse of keywords in texts until they were repeated three times in a two-line sentence. The result is texts that are not taken for granted by the user, but are paradoxically positioned.
But that has changed in the last few years and now Google penalizes the misuse of keywords or keyword stuffing.
How do you know how often to include a keyword in your text? Focus on doing it naturally and without repeating it over and over (forget about the percentages …).
It must appear at least once in the first paragraph of the content and also in the title or H1. Avoid repeating the keyword too often in the rest of the headings; Here you should preferably use synonyms or derived long-tail keywords.
It is best to start writing without worrying about entering the keywords in the text. Most of the time, you’ll find that they come out on their own when you need them.
Use synonyms and semantics
This point is closely related to the previous one in that it does not repeat the exact same keyword You can use synonyms to add variety to the text, but be sure to refer to the same search intent.
For example, Google can understand that “Car rental“Y”Car rental companies“Refers to the same thing.
The semantics will help you strengthen the context of your content, i.e. it is about Include words related to the main keyword that they are part of the terminology of the same subject.
When talking about wedding dresses, it is logical that you should include related vocabulary such as types of fabric, sleeves, veils, white, rhinestones, etc.
All of these terms let Google understand the context of your post and therefore can more easily position it for that particular search intent.
Structure your content coherently
The headings H1, H2, H3 and others help the user and also Google to recognize the content of your text. On the one hand, the user has an index that shows him which topics are touched on in the text. On the other hand, Google can better understand what you are talking about in your post.
The structure of the content should always be consistent and without forcing the placement of these headings. There is content that may only need a few H2s, others have to carry several H2s, which in turn are divided into H3 …
It is important to maintain the hierarchy of the headings (the H1 is more important than the H2, etc.) and the division of content within it makes sense.
Create added value and improve the SEO of your content
With these Recommendations for SEO texts, you can better target your content for positioning without having to be an expert.
But first one last piece of advice: always write to the person who will read you. Google attaches great importance to user satisfaction, therefore Added value for your readers with your content.
Not only do you have to offer them the information they want, but present it to them in a simple and attractive way. If you optimize your content, it will be found in Google search results but once they reach you you have to catch them.
Apply the advice in this post and you will see your writing pick up speed.