WordPress is free, it’s organic, and has a great lifespan. Sounds like your favorite perishable food, doesn’t it? You just need to increase your organic traffic.
WordPress powers nearly a third of all websites on the World Wide Web. From small personal blogs to complex websites owned by large corporations, WordPress is the most preferred website builder available for free.
While we understand that 64% of organic traffic comes from search and that an organic approach allows you to create a lasting communication flow with your customers, SEO is also crucial to get more traffic to your WordPress site.
Most experts cite WordPress as user-friendly SEO, this is the reason why many people prefer WordPress to start their journey to a blog or website on the platform. Although WordPress implements SEO best practices, there is a lot more than you can do to optimize the SEO of your WordPress websites.
SEO with WordPress, increase organic traffic
SEO with WordPress is not as difficult as it sounds. But keep in mind that SEO is a constant effort, not a one-time job. Understanding the user’s search intent and how SEO works are essential.
Here we are going to show you 11 amazing tips to increase your SEO with WordPress.
1. Start by installing a third-party plugin
Third-party plugins, such as Yoast, RangMath, and the checklist of SEOPress, will ensure various dynamics such as: if your keyword is in the url of the blog post, the title is no longer than 70 characters, the blog keyword is in the meta tag, and the blog post is blog has more than the minimum number of words required before posting a Blog.
For those who are unfamiliar with all aspects of SEO, a plugin can be very useful.
2. Update your WordPress theme
Most free WordPress themes are not SEO optimized. While most premium WordPress themes have been SEO optimized, the result is fast, responsive, secure, and cross-browser compatibility using HTML5. Hence, purchasing a premium theme is reliable.
Not buying a premium theme comes with a risk, because a few years later the developers stop updating them, resulting in more and more SEO-unfriendly websites every year.
3. Optimize only the necessary plugins
Some of us got really carried away and started installing all kinds of WordPress plugins.
They are amazing, we know that. But also, they can quickly slow down your website causing SEO lag with WordPress running and negatively impacting your SEO. So for WordPress SEO, keep in mind: that when it comes to plugins, less is more.
4. Visibility of the website
WordPress has a built-in option to hide your website and pages. Make sure this option is not enabled. Otherwise, your website will not be found. You can find this setting in Settings> Reading> Search Visibility
5. Faster website loading
It is not necessarily just a tip for SEO with WordPress, but a must for SEO. Google’s algorithm, among many other factors, measures how long it takes for your website to load.
As Google’s search engine is constantly working on improving user experience, the faster your website loads, the higher your page will rank in search results.
Plugins like SmushIT, Better WordPress Minify Yes WPX hosting, compress images, code, deliver static pages, and help websites load in milliseconds.
6. Create column pages
Create Pilar content pages that focus on a certain keyword (short or long) and serve as a jumping-off point for learning more, for those who come to your website. A pillar page is a page that describes topics as a whole and gives you a kind of introduction.
From there, people can click on other articles related to this topic. This tends to keep visitors on your website, lower your bounce rate, and ultimately help your SEO.
7. Removal of unwanted comments
Spam comments are one of the biggest issues affecting a WordPress website. Once enabled, comment moderation requires the pre-approval of all comments before they appear on your website.
Plugins like Akismet help filter out unwanted comments. All you need to do is empty both the spam folder and the trash folder in the comments section of the WordPress dashboard to allow spam comments not to accumulate and seriously damage your website.
Your web host can detect high volumes of spam on your website and close your site if your spam comments are in the trash.
8. Removal of irrelevant links in the footer
Google’s algorithm is not compatible with site-wide footer links pointing to other external websites. In the past, a popular Black Hat SEO technique resulted in millions of links pointing to the same website.
This may result in a penalty from Google. Therefore, removing them or inserting a “do not track” tag improves SEO.
9. Add descriptions between categories
It is one of the less popular SEO hacks with WordPress. Thus, it gives you better leverage over other WordPress websites which results in better search rankings.
10. Create a permanent link
Permalinks are one of the best SEO hacks for WordPress. The default WordPress URL is not as effective for SEO as it does not contain any keywords. Using a short URL structure, containing your keyword and showing the overall structure of the website is a great place to start.
Conclusion SEO with WordPress.
Once you master SEO with WordPress, you’ll be able to build a process around your SEO efforts and keep it consistent. Implementing a few of these SEOs with WordPress hacks should help you increase your traffic.
Every now and then you will need to perform an SEO audit to make sure that your website is still optimally optimized. Take a look at our beginner’s guide to SEO for more tips.
An organic approach allows you to create a sustainable flow of communication with your customers. While paid advertising helps show your content to the right audience and increase traffic to your website faster which benefits your SEO performance.
Once your website is optimized and contains informative content, you can choose to use paid digital advertising to increase your content and let more people know more about your business.
It’s a great option for gaining visibility, but only if you have a good website to start with. Ideally, your ad will drive people to your website and your content will make them want to read more and click through to your website.