Currently, videos are one of the most potent tools in companies’ marketing actions, mainly due to the ability to distribute content through high-traffic media such as social networks and the ease of touching highly segmented audiences.
This, along with other points we review today, makes video a great tool for businesses looking to gain exposure and boost their business. No matter the size of your business, rest assured that audiovisual production showcasing your products or services will also be helpful to your business.
No matter the size of your niche or business, read on to find out why you need to harness the power of video.
Benefits of Using Videos in Marketing
Consumers Watch a LOT of Videos.
In your opinion, what is the most popular activity on the Internet after social networks? Watch videos, of course. Smart Insights indicates that the 2 most popular activities globally are social media and video.
Combining innovative and original videos with social media gives us some robust numbers. According to Facebook, its users watch more than 100 million hours of video daily, and 45% of its users watch more than 4 hours of video every week.
According to Hubspot and Business Insider, by 2023, 82% of all online traffic will go to videos. As you probably already know, most of this traffic will come from mobile devices, which currently account for 90% of all video views.
After Google, YouTube is the largest search engine globally, with more than 1.3 billion monthly users. While there are pros and cons to putting a video on YouTube instead of your website, having videos on this platform is an excellent opportunity to get seen and make a profit.
Social networks are an excellent medium to publish them. Facebook’s algorithm favours paid posts, but for organic traffic, video works great. A study suggests that videos are 10 times more likely to be shared than text and picture messages combined.
Videos Help Drive Sales.
If you were to pit two product pages against each other, one with video and one without video, the one with the video would win each time. SEO is becoming a priority for marketers worldwide, and adding videos to your website can also improve your search engine visibility. In fact, according to Moovly, simply having a video about your product or landing page makes it 53 times more likely to appear on the first page of search engine results pages.
Chances are, you also consider email marketing as part of your actions. Again, combining the power of email and video can go a long way. A video in your email can increase your open rates by 20% and double or triple your click-through rate.
Here’s another interesting fact: mentioning the word video in the email’s subject line can positively affect your overall statistics. This will increase your open rates by 19% and your click-through rates by 65%.
Video Captures Visitors’ Attention.
Standing out with your content is getting more complex every day. As new businesses realize the power of content marketing, hundreds of thousands of blog posts are published daily. No matter how insightful, original, and exciting your new article is, in the end, it’s a drop in the ocean of online text. The competition is getting harder and harder to beat if you only do written content.
On the other hand, there aren’t as many people investing time and money into videos. It takes more effort, and not everyone can sit down and shoot a fantastic music video in the few hours it would take to write a blog post.
As a result, video has more engagement and time than text. 65% of video viewers watch ¾ of a video at a time. Getting that kind of engagement with written content is far from possible.
The Video Can Show Your Product Details.
How often have you decided to buy something and researched the product on YouTube before buying it? For some time, videos have become increasingly important to consumers when purchasing.
If you have something new and innovative, consumers will want to know how it works before buying. According to a study by consulting firm Animoto, 4 out of 5 consumers say it is essential for a product to have a video showing how it is used.
Once they’ve seen the video and your product, consumers are more likely to remember the details. Research has shown that 95% of people who watch videos remember the call to action, compared to only 10% who have seen the CTA in written format.
The use of video in marketing has steadily gone from strength to strength over the past few years and shows no signs of slowing down. As a marketing tool, there is currently no platform as powerful as video.
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