There are many people who use social networks with the aim of have fun and escape from everyday life for a moment. We cannot ignore, however, that while networks allow users to be distracted, they can become many people’s worst enemies. That’s why I tell you the you Advantages and disadvantages of social networks.
In case you didn’t know, here are the posts on the pros and cons of Twitter, pros and cons of Instagram, pros and cons of using Snapchat.
There are a large number of them, some with different characteristics while others, with some a little bit similar, like Facebook, Twitter and many more. For this reason I decided to give you the Advantages and disadvantages of social media.
But that’s not all, because on top of that I will give you all the information you need to use it not only personally but also professionally, because yes! The technology is so advanced that social media can help you start a business if you wish.
Social networks are digital platforms that allow users to interact with people from all over the world. They are channels that enable public or private communication between one or more people.
They can be used from a computer, smartphone, or tablet as many have mobile applications. Via these digital platforms it is possible to establish connections in real time or not.
It is important to make it clear that there are different types of social networks. Yes! Although at first glance an “identical” operation can be observed, as they all allow users to create their profile, build their community and share content, there are different “segments” of them which look like this:
This type of network may not sound as familiar, but it is typical “private networks”. These are easy to distinguish because in order to achieve user interaction in a community or group, they have to participate via an invitation or link.
Although it is one of the types of networks with fewer users, it does not affect the performance and / or efficiency of the community, on the contrary, that of the information it provides, since only interested users participate in it.
In general, vertical social networks are more relevant in the world of news.
These are the most used and popular social networks. They don’t have a specific topic, they are the well-known “free networks”. Users are part of it with a purpose that can easily change, be it personal, entertainment and / or business. Within these digital platforms are Facebook, Twitter and Instagram.
These networks preserve the privacy of vertical social networks and the different topics of horizontal social networks, that is, they can be used for professional purposes and at the same time for entertainment.
What is certain is that social networks can be used for “almost” anything, but without a doubt they can become users’ best ally if they decide to use them:
For a personal purpose
This is one of the main uses of social media. More and more people are choosing to join digital platforms and use them to socialize, communicate with friends and more.
Social networks hold a great deal of information, either about events or information about users. Some of them are the first option for many people to find out what is happening in the “world today”, aside from the news media, which has been hardest hit by “the written press”.
But that’s not all that social networks can offer, because, as already mentioned, they give users some time to “have fun”. As you type, you’ll see the number of videos and / or pictures that other people are sharing for entertainment.
As a marketing tool
It is inevitable to talk about social networks and not consider theirs Virtues as a Marketing Tool. Written media advertising has been left behind, today companies have chosen to incorporate social networks as their primary tool to reach more people and of course increase their income.
Some of the creators of the most popular digital platforms, considered tools, have decided to change their operations to create a space for companies looking to promote their products.
Such settings are equally used by celebrities to attract even more public attention.
Among the benefits social networks offer when used for personal use, the following stand out:
Social networks enable better communication between people, between family and friends who are in different places. These allow you to share the moments experienced, be it trips, meals, private events, parties and more.
In addition, they offer all users the opportunity to share moments of joy, discover new cultures and even go a little beyond the religious realm.
“Personal growth” should be emphasized at this point, as networks can be the best weapon for people who want to attract attention and work on their personality.
Direct or indirect information
By being used as a means of communication, they keep users informed of what is happening in the world as many of them provide the ability to share information in real time.
At this point it should be mentioned that by being able to form groups, these serve to inform other users about all eventualities, be it the sale of a product, the presentation of a band, the opening of a company, the use of groups for educational purposes and more.
These digital platforms also serve to expand knowledge, because there are many experts who have dedicated themselves to creating spaces for a specific field of study.
Digital platforms are the best for relieve a little stress, because in them many users have come together to share elaborated files, to entertain and to make others laugh.
Get a partner
And of course, one of the best advantages (seen in this way by many users) is the “partner search”. Because when! some of the platforms are responsible for “recommending” users with similar tastes.
Although others prefer to find their significant other more directly by registering on specially created platforms.
But unfortunately, everything can’t be that good, and the networks also have certain drawbacks when used for personal use, including:
Not all digital platforms have the same data protection system. In fact, there have been several “hacker attacks” targeting celebrity accounts in recent years with the sole aim of damaging their reputation.
And users with fewer “followers” are not free from these disadvantages either. The truth is that much of the information posted on the networks can get into the hands of strangers.
No physical contact
There is a possibility of misunderstanding as it is normal for some comments to be incorrectly recorded as the networks do not allow physical contact.
A very common and very serious disadvantage in social networks is identity theft. Many people have come across profiles on the networks showing their personal information without their permission.
In this type of situation, children and young people, as well as famous people, are generally most affected.
Increase in accidents
The number of car accidents has doubled since the platforms decided to partner with cell phone companies. Because networks are so fun, many users tend to use them behind the wheel as well, leading to traffic accidents.
Another drawback to be highlighted is the uncontrolled increase in spelling errors, because while some platforms have already added the “dictionary” tool, others have ignored users’ writing skills. Even some, given the tiny space they offer for sharing experiences, have resulted in words being abbreviated, resulting in misspellings.
And last but not least is your addiction. There are people who cannot even fall asleep because they are “aware” of social networks. In fact, many have been fired for being caught surfing the internet during work hours.
Just as there are advantages of social networks for personal use, there are of course advantages and / or advantages for professional use as well.
More job opportunities
The growth in employment opportunities has increased significantly. Many platforms have even been created for people to post their work experiences and find a job based on their knowledge. The best example is Linkedin.
Companies often use these platforms as “means of customer service” as they allow them to interact a little more directly with the public as they allow audiovisual information to be sent out in seconds.
This tool can also be used to attract customers as they can help increase the number of customers in no time by sending information via email and / or posting ads on the most popular social networks.
Social networks if not used responsibly They can be a big problem for a company or business. The disadvantages of social networks for professional use include:
Wrong selection of personnel
A point we couldn’t miss as these platforms are indeed used to get jobs. There are many inquiries and / or referrals reaching companies and poor recruitment could cause major economic losses.
In addition, there is the method of personnel selection, as many companies usually test their employees in a period of no more than two months, on the other hand, this test mode is reduced in a few hours via social networks.
It becomes a serious mistake for business executives to use the brand’s official website for personal purposes as it reduces company awareness.
This leads to a distortion of the message you are trying to get across first. Credibility and professionalism are completely abandoned.